BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN BEGIN:VEVENT DESCRIPTION:\n Register for the DIA E3 Summit \n All proceeds from event re gistration will be donated to Hurricane Helene relief efforts in Western N .C.\n Canopys Call for Donations Continues to Help Members and Residents i n Western N.C with a Focus on Collecting Clothing and Supplies to Prepare for Colder Weather.\n Immediate needs include: Clothing for infants and ch ildren (new clothing please)\, blankets\, socks\, gloves\, mittens\, hats\ , sweaters and coats.\n \n \n \n \n Date |Wednesday\, Oct. 16\, 2024\n Tim e |8:30 a.m. - 4 p.m.\n Location | Canopy Realtor(R)Association\, 1120 Pea rl Park Way\, Charlotte\, NC 28204\n Canopys Diversity and Inclusion Allia nce E3Summit will highlight the importance of diversity\, equity and inclu sion within the real estate industry as well as address the importance of fostering inclusive cultures within firms.Goals and focus for the Summit:\ n \n Exposemembers to opportunities to expand their business\, reach unta pped markets and reap the benefits of inclusive leadership.\n \n EducateR ealtors(R) about obstacles to homeownership and solutions to narrow gaps a mong diverse groups.\n \n Provide members with an opportunity to make pow erful connections with inclusive leaders and engage in new ways to be a ch ampion for diversity\, equity and inclusion in our communities.\n \n Expl ore inclusive marketing strategies to empower firms and agents to standout in an increasingly competitive market.\n \n Engage in an interactive act ivity and network with attendees to build rapport among colleagues.\n \n WELCOME INTRODUCTIONS\n Charisma Southerland\n President\, Canopy Realtor (R) Association\, Canopy MLS\, Canopy Housing Foundation\n \n \n TOPICS/SP EAKERS\n Session 1:Meet Your Next Client: Unlocking Opportunities in Diver se Markets\n \n Join Freddie Mac to hear about trends and factors impactin g homebuying activity. As housing prices continue to rise and entry-level inventory remains at historically low levels\, discover solutions that fit unique borrower needs and help achieve the dream of homeownership.This se ssion will highlight homebuying barriers and consumer needs to better prep are firms and agents to work with underserved communities. Learn how to us e Freddie Macs resources and affordable housing solutions to strengthen co mmunities and foster business growth.\n \n Presented by: Sandra Heidinger\ , AMP - Affordable Lending Manager\, North Central Region\, Freddie Mac\n Session 2:Realtor.com(R) Champions Buyers Agents for Underrepresented Grou ps\n The homebuying process is complex\, but for individuals in underrepre sented communities the hurdles can be even more daunting. Realtor.com(R)is extending the reach of its buyer representation campaignwith the launch o f new\, customizable assets promoting the benefits of buyers agents for in dividuals in historically underserved real estate communities. Learn about fair housing initiatives and resources available to support the industry\ , Realtors(R)\, and ALL consumers.\n Presented by: Kathleen Wayson\, Vice President of Industry Relations\, Southeast RegionRealtor.com(R)\n Session 3:Inclusive Leadership: Driving Financial Success\n \n Join us for an ins ightful panel discussion on the vital role of inclusive leadership in tran sforming real estate firms. Discover how cultivating a culture of diversit y\, equity\, and inclusion not only drives innovation but also enhances te am performance and boosts profitability. Panelists will share proven strat egies and best practices for implementing DEI initiatives\, illustrating h ow embracing diversity can provide a competitive edge and significantly im pact your firms bottom line.\n Moderator: Teresa Palacios Smith\, AHWD\, C IPS (she/her/ella)\, Chief Diversity\, Equity Inclusion Officer/Realtor(R )\, HomeServices of America and HSF Affiliates\, LLC\n \n \n \n \n \ n \n \n \n \n Session 4:Is Your Brand and Business Approachable: Inc lusive Marketing Strategies\n Inclusive marketing strategies will help you r business resonate with a diverse audience\, ensuring that all potential clients feel seen\, valued\, and understood. Embracing inclusivity can exp and your client base\, build stronger community ties\, and enhance brand r eputation. Learn about the benefits of inclusive marketing\, the importanc e of understanding your audience\, creating inclusive content\, and advert ising practices.\n Presented by:Kristi J. Booker\, Managing Director\, ACM Group LLC andPacino Mancillas\, Partner and VP of Business Development Mu lticultural\, ACM Group LLC\n Session 5:Engaging with Industry Partners to Drive Solutions to Homeownership\n \n \n \n \n \n \n \n \ n \n \n \n \n \n \n \n Marta Tataje\n \n Linda Goss\ n \n Tikola McCree\n \n Eric Norman\n \n Marbelia Murillo\n \n \n \n Get to know the local leaders among top industry organizations: \n \n Moderator: Marta Tataje\, (she/her)\, Vice President\, Mortgage Loa n Consultant /Truist Bank\n \n Asian Real Estate Association of America ( AREAA)\, Linda Goss\, President\, Charlotte Metro Chapter\n \n National A ssociation of Real Estate Brokers (NAREB)\, Tikola McCree\, President\, Ch arlotte Crown Realtist Association\n \n LGBTQ+ Real Estate Alliance\, Eri c Norman\, President (NC Chapter and Chair\, Canopy Diversity Inclusion A lliance)\n \n National Association of Hispanic Real Estate Professionals (NAHREP)\, Marbelia Murillo\, President\, Charlotte Chapter\n In this sess ion\, Realtors(R) will understand the purpose of our diverse partner organ izations and how to better serve the Asian American\, Native Hawaiian and Pacific Islander (AANHPI)\, African American\, LGBTQ+\, and Hispanic commu nities. Attendees will also find ways to implement inclusive strategies di scussed in the days Summit and explore how to become an ally and leader in diversity\, equity\, and inclusion.\n SCHEDULE\n \n Registration Networ king:8:30-9 a.m.\n \n Welcome andSession 1: 9 -10 a.m. Meet Your Next Cli ent: Unlocking Opportunities in Diverse Markets/Freddie Mac\n \n Session 2: 10:15-10:45 a.m. Realtor.com(R) Champions Buyers Agents for Underrepres ented Groups\n \n Break (10 min)\n \n Session 3: 11 a.m. Noon | Inclusi ve Leadership: Driving Financial Success/Teresa Palacios Smith\n \n Lunch Served Noon-12:45 p.m.\n \n Session 4: 1-2 p.m. | Is Your Brand and Busi ness Approachable - Inclusive Marketing Strategies/Kristi Booker and Pacin o Mancillas\n \n Session 5: 2-3:15 p.m. |Engaging with Industry Partners to Drive Solutions to Homeownership\n \n Networking Reception:3:15-4 p.m. \n \n Registration fee: $15 Canopy members/$30 non-members\n Register for the DIA E3 Summit\n For questions please email diversityandinclusion@cano pyrealtors.com or call 704-940-3116.\n \n THANK YOU TO OUR 2024 EVENT SPON SORS:\n . . \n \n \n \n DTEND:20241016T160000 DTSTAMP:20241008T141752 DTSTART:20241016T083000 LOCATION:1120 Pearl Park Way\, Charlotte\, NC 28204 SEQUENCE:0 SUMMARY:Canopy’s Diversity and Inclusion Alliance E3 Summit: Educating\, En gaging and Empowering Realtors® UID:a35e9c19-b28a-4a5f-af94-47a0425b8821 END:VEVENT END:VCALENDAR