Register for the DIA E3 Summit
Date | Wednesday, Oct. 16, 2024
Time | 8:30 a.m. - 4 p.m.
Location | Canopy Realtor® Association, 1120 Pearl Park Way, Charlotte, NC 28204
Canopy's Diversity and Inclusion Alliance E3 Summit will highlight the importance of diversity, equity and inclusion within the real estate industry as well as address the importance of fostering inclusive cultures within firms. Goals and focus for the Summit:
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Expose members to opportunities to expand their business, reach untapped markets and reap the benefits of inclusive leadership.
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Educate Realtors® about obstacles to homeownership and solutions to narrow gaps among diverse groups.
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Provide members with an opportunity to make powerful connections with inclusive leaders and engage in new ways to be a champion for diversity, equity and inclusion in our communities.
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Explore inclusive marketing strategies to empower firms and agents to standout in an increasingly competitive market.
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Engage in an interactive activity and network with attendees to build rapport among colleagues.
TOPICS/SPEAKERS
Welcome & Introductions
Charisma Southerland
President, Canopy Realtor® Association, Canopy MLS, Canopy Housing Foundation
Session 1
Meet Your Next Client: Unlocking Opportunities in Diverse Markets
Join Freddie Mac to hear about trends and factors impacting homebuying activity. As housing prices continue to rise and entry-level inventory remains at historically low levels, discover solutions that fit unique borrower needs and help achieve the dream of homeownership.This session will highlight homebuying barriers and consumer needs to better prepare firms and agents to work with underserved communities. Learn how to use Freddie Mac’s resources and affordable housing solutions to strengthen communities and foster business growth.
Presented by: Sandra Heidinger, AMP - Affordable Lending Manager, North Central Region, Freddie Mac
Session 2
Realtor.com® Champions Buyer’s Agents for Underrepresented Groups
The homebuying process is complex, but for individuals in underrepresented communities the hurdles can be even more daunting. Realtor.com® is extending the reach of its buyer representation campaign with the launch of new, customizable assets promoting the benefits of buyer's agents for individuals in historically underserved real estate communities. Learn about fair housing initiatives and resources available to support the industry, Realtors®, and ALL consumers.
Presented by: Kathleen Wayson, Vice President of Industry Relations, Southeast Region Realtor.com®
Session 3
Inclusive Leadership: Driving Financial Success
Join us for an insightful panel discussion on the vital role of inclusive leadership in transforming real estate firms. Discover how cultivating a culture of diversity, equity, and inclusion not only drives innovation but also enhances team performance and boosts profitability. Panelists will share proven strategies and best practices for implementing DEI initiatives, illustrating how embracing diversity can provide a competitive edge and significantly impact your firm's bottom line.
Moderator: Teresa Palacios Smith, AHWD, CIPS (she/her/ella), Chief Diversity, Equity & Inclusion Officer/Realtor®, HomeServices of America and HSF Affiliates, LLC
Session 4
Is Your Brand and Business Approachable: Inclusive Marketing Strategies
Inclusive marketing strategies will help your business resonate with a diverse audience, ensuring that all potential clients feel seen, valued, and understood. Embracing inclusivity can expand your client base, build stronger community ties, and enhance brand reputation. Learn about the benefits of inclusive marketing, the importance of understanding your audience, creating inclusive content, and advertising practices.
Session 5
Engaging with Industry Partners to Drive Solutions to Homeownership
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Marta Tataje |
Linda Goss |
Tikola McCree |
Eric Norman |
Marbelia Murillo |
Get to know the local leaders among top industry organizations:
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Moderator: Marta Tataje, (she/her), Vice President, Mortgage Loan Consultant /Truist Bank
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Asian Real Estate Association of America (AREAA), Linda Goss, President, Charlotte Metro Chapter
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National Association of Real Estate Brokers (NAREB), Tikola McCree, President, Charlotte Crown Realtist Association
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LGBTQ+ Real Estate Alliance, Eric Norman, President (NC Chapter and Chair, Canopy Diversity & Inclusion Alliance)
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National Association of Hispanic Real Estate Professionals (NAHREP), Marbelia Murillo, President, Charlotte Chapter
In this session, Realtors® will understand the purpose of our diverse partner organizations and how to better serve the Asian American, Native Hawaiian and Pacific Islander (AANHPI), African American, LGBTQ+, and Hispanic communities. Attendees will also find ways to implement inclusive strategies discussed in the day’s Summit and explore how to become an ally and leader in diversity, equity, and inclusion.
SCHEDULE
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Registration & Networking: 8:30-9 a.m.
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Welcome and Session 1: 9 -10 a.m.
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Session 2: 10:15-10:45 a.m. | Meet Your Next Client: Unlocking Opportunities in Diverse Markets/Freddie Mac
Realtor.com® Champions Buyer’s Agents for Underrepresented Groups
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Break (10 min)
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Session 3: 11 a.m. – Noon | Inclusive Leadership: Driving Financial Success/Teresa Palacios Smith
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Lunch Served– Noon-12:45 p.m.
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Session 4: 1-2 p.m. | Is Your Brand and Business Approachable - Inclusive Marketing Strategies/Nobu Hata
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Session 5: 2-3:15 p.m. | Engaging with Industry Partners to Drive Solutions to Homeownership
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Networking Reception: 3:15-4 p.m.
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Registration fee: $15 Canopy members/$30 non-members
Register for the DIA E3 Summit
For questions please email diversityandinclusion@canopyrealtors.com or call 704-940-3116.
THANK YOU TO OUR 2024 EVENT SPONSORS:
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